Done for you · Runs on Shmello
Email marketing is dead. Just kidding.
Email is one of the cheapest ways to bring last year's customers back every spring.
Bad agencies buried it on cheap shared servers, blasting whole lists into spam. We built a machine that digs it out.
Free, ten seconds. We work with one lawn company per area.
There is one requirement. We name it near the bottom.
THIS BLAST: Spring cleanup dates
SEND ENGINE
DEDICATED · LIVE
RECIPIENTS THIS BLAST
6000WHOLE BLAST
YOUR IP · SOLE TENANT · NO SHARED SERVER
What the machine sends
Three emails that keep your route full, season after season.
We write them, design them and send them at the right time of year. You keep mowing.
Every one goes to a list you own, not a list you rent from a lead app.
THE LAWN YEAR, BY EMAIL
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JAN Spring renewal
To: last season's regulars
From: Your Lawn Co.
Subject: Keep your mowing day for spring
Reply YES and your same day is saved. Prepay the season and skip the monthly bill. Open spots go to new customers in March.
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FEB Win-back
To: customers who dropped off last season
From: Your Lawn Co.
Subject: Your yard still has a spot on our route
We're on your street every Tuesday again this spring. Want back on? Just reply.
sent while the phone is quiet
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OCT Fall cleanup reminder
To: your hot list first, then warm
From: Your Lawn Co.
Subject: Leaf cleanup weeks are filling up
Pick your week before the first snow. Reply with a date and we'll put you on the board.
All year: every new estimate request gets a welcome email, then the second and third touch that closes the job.
Pull your last email bill. Let's read it line by line.
The big email platforms charge one way: by how many names you store, not how many emails you send.
Store 2,500 names, send one email, and you still pay for all 2,500.
That punishes the one thing you want: a bigger list. We think that's unfair, so we flipped it.
You pay by how many emails you send. Grow your list as big as you want. We mail your best customers first.
Your email list
2,500 names
The big platforms
billed on names stored, every month
$60/mo
Charged every month, sent or not
Lawn Leads
billed per send, one blast to your list
$10/blast
Skip a month, sending costs $0
Pricing noteFor what they charge just to store your 2,500 names, you could send ~6 blasts a month on our line.
Our per-send pricing is provisional: about $10 per ~6,000 recipients, confirmed on your call. Platform tiers are anonymized real market rates.
We flipped the meter. You pay when you send.
About $10 sends a blast to roughly 6,000 people. That's what the machine burns. Skip December and the sending costs nothing.
The crew that builds, writes and runs it for you is a monthly fee, further down, in plain numbers.
"Cheap email usually means the spam folder."
Fair. Keep reading. The rest of this page is how we keep you out of the spam folder, and what it costs.
"Email is dead" really means it went to spam.
Your customers didn't ignore your spring email. They never got the chance to read it, because it landed in a folder they never open.
Spam · 3 messages
- MIDNIGHT CRYPTO ALERTYou have been CHOSEN. Claim your allocation before 12am tonight... scam
- Your Lawn Co.Spring spots on the route are filling. Reply YES to keep your mowing day. your company
- Rep1ica Watches DirectGenuine Ro1ex $99!! Final offer 4 you friend, wire transfer only... scam
Gmail doesn't just grade your email. It grades the server it came from.
Most people think Gmail only reads your words. It also grades the server you send from, its IP address, and your domain's reputation.
On the big platforms, you share one IP address with total strangers.
If one spammer uses that IP, it drags your deliverability down with it.
You can do everything right and still land in spam, because of who you share an address with.
Shared Sending Server IP 203.0.113.7
- 1Bulk Blast Wholesale
- 2Winner Notify Center
- 3Vacant, reassigned weekly
- 4Your Lawn Co.
- 5Midnight Crypto Alerts
- 6Cheap Meds Express
FLAGGED FOR SPAM Applies to every box
Dedicated IP 198.51.100.42
Private drive · No spammers
Your reputation is whoever is loudest on the block.Your reputation is yours alone.
Our fix: your own sending line. A dedicated IP that's 100% yours comes with the machine, and it doesn't punish you for quiet months.
No one else's email rides on your line.
Our servers ban spammers fast, which keeps deliverability high. Nobody can promise every email hits the inbox. Here's what we see in our first industry.
At Pawn Leads, our first industry
Our pawn clients' open rate30%
What our pawn shop clients routinely see. Most senders sit around 12%. Lawn numbers come after lawn sends.
We split your list into three: hot, warm, and the bucket.
Your hot list is your most active customers, the ones most likely to open.
Mailing them lifts your open rate, which tells Gmail you send to real people who want your email.
Warm is fresh opt-ins, like new estimate requests, and anyone who's been quiet under 60 days. The bucket is everyone who's gone quiet longer than that.
Why it matters: Gmail gives you a sender reputation score. The more people open, the more your mail lands in the inbox.
So we mail the openers first, and the whole system runs inside Shmello automatically.
Your whole list
Sorted by last open
HOT
Mailed 2x a month
WARM
Mailed 1x a month
THE BUCKET
Win-back, 2x a quarter
- HOT
Opened recently, most likely to open again.
Example send: the aeration and overseeding dates
- WARM
New opt-ins and anyone quiet under 60 days.
Example send: the welcome email
- THE BUCKET
Quiet 61+ days. Open one email and they ride back to hot.
Example send: the February win-back
No promises. Sorting raises your odds of landing in the inbox, and the odds are the whole game.
Our secret weapon: the Claw.
The Claw is our warm-up system. It helps Gmail trust your line.
We keep a network of real email accounts across Gmail, Outlook, AOL and the rest, and your line quietly emails them behind the scenes.
That lets us see which inboxes flag you. Anything that lands in spam gets pulled out and marked Not Spam, automatically, and your sender score climbs.
It runs every night, whether you mailed that week or not.
Runs every night while the trucks are parked.
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The network runs, all night. Your line quietly emails our real inboxes at Gmail, Outlook, AOL, and the rest.
gmailoutlookaolyahoo
-
One lands in spam. The Claw sees exactly which inbox flagged you, the moment it happens.
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Pulled out, marked Not Spam. The Claw grabs it and reports it Not Spam, automatically.
NOT SPAM
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Your sender score climbs. Every rescue lifts your reputation, so the next blast is more likely to land in the inbox.
SENDER SCORE 98
They charge per contact. We charge per send.
Same 2,500-name list, mailed once a month. Your sending bill with us is a fraction of theirs, and it's $0 the months you don't send.
THEIR BILL PER CONTACT
- Store 2,500 namescharged
- Send nothing all monthstill charged
- Your list growscharged more
DUE EVERY MONTH, SENT OR NOT
YOUR BILL PER SEND
- One blast to all 2,500about $10
- Your list grows to 8,000about $20
- Skip a month$0
DUE ONLY WHEN YOU SEND
Our numbers are provisional until your call, but the shape of the math doesn't change: you pay by the send, they charge by the name, every month, whether you mail or not.
Email was never dead. It was buried alive.
WE DIG IT OUT. HERE'S THE WHOLE PROTOCOL:
HOT 2 emails a month
WARM 1 a month
BUCKET 2 a quarter, win-back only
SHARED SERVERS
UNSORTED LISTS
NO WARM-UP
Your own line, and the Claw pulling strays out of spam every night. Follow the protocol and you run one of the best inbox setups we know of.
No promises, a protocol. That's the honest ceiling, and it's high.
What the Email Marketing Machine costs.
The send cost above is just the usage. This is the crew that builds and runs the whole thing for you.
We design the emails, write them, send them, build the automations, sort the list and run the Claw. All of it, done for you.
- Customer:
- your lawn company
- Crew:
- Lawn Leads
- Frequency:
- every month
- We design, write, and send every emailYou never touch a draft
- Up to 3 sends a monthYou only pay the sending usage
- Hot / warm / bucket sortingRuns automatically inside Shmello
- The automations, built for youWelcome, win-back, and promo flows
- The Claw warm-up, running nightlyStrays pulled out of spam while you sleep
- Dedicated IP addressA $100/mo value, included at no extra cost
You cover only the sending usage and your Shmello software. Everything else on this page is included. Runs on Shmello, required. Sized on the call.
Starting at $2,000 a month, sized to your list and how often you send. If the math doesn't favor your company, we'll tell you on the call.
One requirement, and we don't bend it: your company runs on Shmello.
The machine is built inside Shmello. The list, the sorting, the sending, the opt-ins: all of it lives there.
We won't run a dedicated line blind on someone else's software. We couldn't keep the protocol, and the protocol is the product.
Keep your scheduling and invoicing app for what it does best: reminders and invoices. The marketing lives in Shmello.
RUNS ON SHMELLO
No exceptions.
The list · The sorting · The sending · The opt-ins
Shmello: $197/mo or $1,970/yr per location · 7-day free trial · No long-term contracts · Own your data
Bring your last email bill to the call.
We'll lay it next to the machine's math, done-for-you work included. If it doesn't make sense for your company, we'll say so on the call.
No email bill yet? Bring your customer count instead.
Start by checking your area. We work with one lawn company per area, first come, first served.
YOUR EMAIL BILL
Billed on: names stored
Emails sent this month: 1
Amount due: $blank
Bring this to the call.
Free, ten seconds. We work with one lawn company per area.
Book a call