Text marketing, reviews and follow-ups in one login

Meet Shmello. The lawn care growth engine that keeps customers coming back.

Build a customer list you own. Ask for Google reviews automatically. Send the right text at the right time, so a one-time cleanup turns into a weekly lawn.

Proven at Pawn Leads, our first industry. Now set up for lawn care.

Start your trial Book a call

7-day free trial · No long-term contracts

Ask me about my text list

Shmello is new to lawn care. The playbook isn't.

At Pawn Leads, our first industry, 300+ pawn shops nationwide trust Shmello with their texts, reviews and follow-ups.

Service record

Unit:
Shmello
Proven:
300+ pawn shops at Pawn Leads
Next service:
lawn care
Next stop:
your route

Here's the real problem

Your lawn company is a leaky bucket.

The cleanup gets done, the crew drives off, and that homeowner never hears from you again. Come November, your weekly lawns go quiet too, and spring starts from zero.

You're on the mower, loading the trailer, writing estimates, and answering "can you guys come this week?" calls. The marketing slips because the route eats the whole day.

  1. the review you forgot to ask for
  2. the cleanup customer who never came back
  3. the estimate you never followed up on
Every drip is a homeowner who already found you once.

Shmello keeps your marketing moving after the truck pulls away. And every road leads to one place: your text and email list.

The old way vs. the Shmello way

Eight tabs. Eight bills. Or one login.

You can do it the old way: buy every subscription separately. Email from one company, texting from another, call recording, reputation, booking, e-signatures. Separate passwords, separate invoices.

Or do it the new way, with all of it built in. Easier, better, and cheaper.

Shmello is proven software we licensed, then modified and upgraded for pawn shops at Pawn Leads. Now we set it up for lawn care companies. The whole toolbox, one login.

Sample

passwords???

  1. Mailchimp
  2. Podium
  3. CallTrackingMetrics
  4. Yext
  5. Hotjar
  6. Cloudflare
  7. Calendly
  8. DocuSign
  9. Shmello
Show the full subscription ledger: +8 more
  • Mailchimpspring renewal and fall cleanup blasts$350
  • Podiumtwo-way texts$449
  • CallTrackingMetricsrecorded estimate calls$165
  • Yextlawn care near me listings$199
  • Hotjarwatches homeowners bounce off your site$99
  • Cloudflarekeeps the site standing$240
  • Calendlyestimate bookings$192
  • DocuSignservice agreements$366

and that is before the annual plans

Every month$2,060

app.shmello.com

1 tab$2,060 every month $197 a month · you keep $1,863

Facebook comment from Carli Karlson: the best thing I ever did for my marketing was sign up with Jeff and the crew Real post · Pawn Leads client

Carli Karlson, Axel's Pawn · "the best thing I ever did for my marketing"

The only two jobs software has

Software can help your lawn company exactly two ways.

It saves you time. Or it makes you money.

That's the whole test. Every tool below does one of those two jobs, and the best ones do both. We tagged each one so you can keep score.

Win back time

The route eats your whole day. These run without you.

Make more money

Every road leads to the list, and the list fills the route.

Win back time · the one inbox

One inbox. Every conversation your company has.

Two-way texts, emails, calls, Facebook messages, Instagram DMs, and your blast campaigns all land in the Conversation Hub, one thread per customer.

Assign any thread to whoever should own it. The history rides along.

Your crew stops texting customers from their own cell phones. Every word stays on the record.

There's even an internal team chat in the mobile app, so you can run the company from the truck or the job site.

Sample
8:44 AM
Shmello · Conversations5

app.shmello.com/conversations

  • (458) 555-0142Do you guys do aeration?Messages
  • Linda P.Photos of the brown patch out backMail
  • (541) 555-0117Missed call · 8:41 AMAuto text-back sentPhone
  • Dana W.Can you mow before our party Saturday?Messenger
  • @elm.street.dadHow much for a fall leaf cleanup?Assigned to Mike · EstimatesInstagram

Shmello 5 new conversationsnow

One fall Tuesday morning. Sample messages.

Podium two-way texting, $449/mo · in the box

Win back time · why one inbox matters

Every text, call, and email. One question away.

Because every text, call, and email lives in one place, Ask AI can search all of it at once. Ask it the way you'd ask a person.

"Which customers asked about aeration last fall?" Ask AI hands back the names, the exact messages, and the dates.

It searches your account and nothing else: your texts, calls, emails, and reviews. If it's not in your history, it says so.

Sample

Search slip

Which customers asked about aeration last fall?

Searches your account only

  1. Texts
  2. Calls
  3. Emails
  4. Reviews

3 matches · 4,182 messages searched

Matches pin here

  • Denise M.Sep 08

    do you guys do aeration? the back yard is rock hard

  • Robert T.Sep 14

    want aeration and overseeding before it gets cold

  • Alicia P.Sep 21

    saw your aeration post, can you do ours too?

Simulated demo. Ask AI searches your own live account data.

Make more money · and win back time

The Google reviews engine.

More money: after the first mow or a big job, the crew sends the homeowner a review ask in seconds, tracked by crew member. More reviews rank you higher on Google Maps, so more homeowners find you first.

Less work: every positive review gets a reply written by Shmello's AI, in your company's tone. Anything 3 stars or under skips the robot and pings you, so you can handle it like a human.

This is the exact page your crew uses in the driveway. Type the homeowner's number, pick your name, done.

Learn more about the reviews engine →

Yext, $199/mo · in the box

Facebook post from Michael Schube: we hit 401 five-star reviews this weekend Real post · Pawn Leads client

Michael Schube · 401 five-star reviews

Win back time · call recording

Every call recorded. Every call a lesson.

CallTrackingMetrics, $165/mo · in the box

Your marketing makes the phone ring, but the job is won or lost on the call.

Shmello records every one, so you can spot-check how your team quotes, settle "he said, she said" disputes, and coach the new office hire with real tape.

Call menus that route the caller, recordings you can search, and the data to prove what's working. The deep dive lives on the Call Recording page.

Win back time · missed calls

Miss the call. Keep the customer.

You're on a mower with ear protection on. The phone rings out, and somewhere across town a homeowner starts typing "lawn care near me."

Shmello texts them back before they finish. The reply drops into your one inbox, where anyone on your crew can pick it up.

No robot voicemail. Every missed call, nights and Sundays included. The crew clocks out. The text back clocks in.

Sample

Since the hang-up

0:38

  1. the clock is running
  2. already searching for the next lawn guy
  3. recovery text delivered

Messages, now. Your Lawn Co.: Sorry we missed you! We're out on a job. What do you need? Text us right here.

Missed call text back

Every missed call · Every time.

Want the phone answered before it ever rings out? The call menus and post-call surveys live on the Call Recording page.

Make more money · the customer list

Your text list. The most valuable thing your company can own.

A 100% legal, opted-in text list you own. Blast the whole list, or go advanced with niche lists: your aeration people, your mulch people, your snow people.

Each list hears from you when its season comes around. When you speak to everybody, you speak to nobody.

February is quiet and cash is tight. That's when one text to last year's customers starts filling spring.

At Pawn Leads, we see about $1 per name per text blast, shop after shop. No promises, no guarantees.

The make-them-earn-it system that fills the list has its own page: the VIP Program.

Sample
Your lists
  1. Spring
  2. Summer
  3. Fall
  4. Winter
Opted in · 100% legal

To: Aeration people

Aeration and overseeding openings next week. Want a spot? Reply YES. Reply STOP to opt out.

Send

When you speakto everybody, youspeak to nobody.

Make more money · giveaways

A Pawn Leads story, from our first industry

212 entries. 170 new customers. One Pawn Leads giveaway.

At Pawn Leads, one pawn shop set up a booth at a trade show across town, nowhere near their store, and gave away a $1,000 prize. 212 strangers entered on the giveaway page.

Then Shmello's automated texts spent 60 days inviting them in. Roughly 8 in 10 walked into the store as brand-new customers.

New customers are expensive to buy with ads. This was 170 of them for a $1,000 prize, about $6 each.

For a lawn company, the booth might be the home and garden show or the county fair, and the prize might be a free season of mowing. Same play. How many times would you run it?

A Pawn Leads story. At a two day trade show, one pawn shop gave away a one thousand dollar prize and 212 people entered. Over the next 60 days, text automations brought about 170 of them into the store as brand new customers.

The automations did the following up.

One show, one pawn shop. No promises, no guarantees.

What's one new customer worth to you over a few seasons? Probably more than $6. One show, one pawn shop. No promises, no guarantees.

From Pawn Leads, our first industry

Facebook post from Edward Best: Pawn Leads is legit the best thing to come to our industry in a long time
Edward Best
Real post · Pawn Leads client
Facebook post from Scott Nell of Big Dog Pawn: 141 review links sent in 30 days, 70 new Google reviews
Scott Nell, Big Dog Pawn
Real post · Pawn Leads client
Facebook post from Chase Brandt with a photo of VIP and review smart cards
Chase Brandt · VIP and review cards, ready for his stores
Real post · Pawn Leads client
Facebook post from Edward Best: don't pay customers for Google reviews, ask every single customer instead
Edward Best · ask every customer, never pay for reviews
Real post · Pawn Leads client

Make more money · email

Gmail judges the envelope before it reads a word.

Most small-business email goes out from shared, burned address pools, and lands in spam next to the cruise scams. Your spring renewal email deserves better.

Shmello sends from your own sending domain.

Want your own dedicated IP too, with the Claw pulling strays out of spam every night? Both come with the Email Marketing Machine, and we write, send and sort it all for you.

Sample

Dedicated line · Email delivery

no-reply@blast-pool-4471.net

TO: Every customer on your VIP list.

Spam

mail.yourcompany.com

Dedicated IPOne sender: you

TO: Every customer on your VIP list.

Inbox

the sending domain: the return address inboxes check first

the IP: the postmark carrying your reputation

Mailchimp email marketing, $350/mo · in the box

Make more money · websites

Say what you want. Shmello builds it. Google's servers carry it.

Sample
yourlawnco.comLive

Lawn care · Your town

Your Lawn Co.

Weekly mowing, aeration, and cleanups on your street.

Get a free estimate

your Google rating here

  • Mowing
  • Aeration
  • Mulch
  • Snow

Serving your town + 15 miles

Free estimates Mon to Fri, 7am to 6pm · Sat 8am to noon

Tell it about your company...

Hosting included. SSL included. Runs on Google Cloud.

Sample site. Your name goes here.

Type one sentence about your company and the sections show up. Change your mind, type again, and it redraws.

Every site runs on Google Cloud, the same servers Google uses for its own products. Hosting and the SSL security lock are included in your $197.

Included means included: no separate hosting bill, and no promises about page-one rankings.

Booking calendars ride along too: estimate appointments and seasonal walk-throughs, with automated follow-ups.

Cloudflare + Calendly + DocuSign, $798/mo · in the box

Shmello is the engine

These are the machines it runs.

Every one has its own page and its own playbook.

Want our team to run them for you? We take one lawn company per area.

Check my area
Today's routeShmello
  1. Stop 1 · VIP ProgramTurn the deals everyone asks for into a text list you own
  2. Stop 2 · Google ReviewsMore 5-star reviews, asked for after the first mow and every big job
  3. Stop 3 · Call RecordingEvery call routed, recorded, and surveyed
  4. Stop 4 · Email Marketing MachineDone-for-you email on a dedicated line, with the Claw
  5. Stop 5 · Shmo CardsOne tap in the driveway puts a homeowner on your list or your review page

One login. One bill.

Remember that $2,060? Here's the whole stack, line by line.

Most companies bolt together a dozen tools and pay for every one. Shmello replaces the whole stack with one system built around repeat customers.

Buying it all separately

  • CRM & Pipeline Management$99/mo
  • Unlimited Sales Funnels$297/mo
  • Website Builder$29/mo
  • Surveys & Forms$49/mo
  • Email Marketing$99/mo
  • 2-Way SMS Marketing$99/mo
  • Booking & Appointments$29/mo
  • Workflow Automations$169/mo
  • Courses & Products$99/mo
  • Call Tracking$49/mo
  • Reputation Management$159/mo
  • Tracking & Analytics$299/mo
  • Communities$89/mo
  • Document Signing$47/mo
  • Ringless Voicemail$99/mo
  • AI Review Responder$349/mo

Buying it all separately$2,060/mo

With Shmello

$197/mo

You keep $1,863 every month

Start your 7-day free trial

Also in the box: sweepstakes, a social scheduler, team task boards and website visitor tracking. New automations ship free as we build them.

So where does the name come from?

At Pawn Leads, everybody thought Pawn Leads WAS the software. So they assumed we were just a text-message company and never found the ads, the websites, the whole agency behind it.

The fix: same product, new name, and a mascot cute enough to put on everything. Shmello. It also gives us an excuse to hand out marshmallows at every trade show booth, and honestly, that alone was worth it.

Pawn Leads proved the playbook. Lawn Leads brings it to your street. Shmo Card captures customers in person.

And right in the middle, the gooey center: Shmello, following up, asking for reviews, and bringing them back.

  1. Graham · Trimble Digital
  2. Chocolate · Shmo Software
  3. Shmello · The good part
  4. Chocolate · Shmo Card
  5. Graham · Lawn Leads + Pawn Leads

Want to see it all in action?

Here's the full Shmello walkthrough. We filmed it for pawn shops, back when the software was still called Pawn Leads, so you'll hear "pawn" a lot.

The software is the same. Grab a coffee. It earns its fifteen minutes.

The full Shmello walkthrough · filmed for Pawn Leads · 15 min

Choose your plan. Start your 7-day trial free.

  • EstimateMonthly

    $197/mo per location

    • CRM & pipeline management
    • Unlimited landing pages & workflows
    • Conversation Hub + 2-way SMS
    • Email marketing & auto follow-ups
    • Done-for-you automations
    • Call tracking & reputation management
    • 1:1 onboarding call included
    • Desktop & mobile app
    Start your trial
  • Save $394

    EstimateAnnual · save $394

    $1,970/yr per location

    • Everything in Monthly
    • Two months free
    • Same 7-day free trial
    • Your data stays yours
    Start your trial

$197 a month per location, plus usage (texts, calls, email sends, AI replies) at the rates in our Terms. Your 7-day free trial starts on your 1:1 onboarding call.

No long-term contracts. You own all your data. Export your customer lists anytime.

You've got questions. We've got answers.

Is Shmello built on someone else's software?

Proudly, partly. We licensed a proven set of tools, the same code hundreds of thousands of businesses run on, then modified and upgraded it for pawn shops at Pawn Leads. Now we set it up for lawn care.

The machines, the automations, the playbook: that part is all us. You get big-company software with our playbook on top.

How do homeowners get on my text list?

They opt in: in person, online, or with one tap of a Shmo Card your crew hands over.

The make-them-earn-it system that fills the list is the VIP Program, and it has a whole page: see the VIP Program.

Do I have to install anything?

Nope. You'll never have to hire a developer or IT staff. Our team meets with you and helps build out and manage everything you need.

Do I have to pay for updates?

Never. Every update and new feature is free with your plan. They show up in your account automatically. You never download or change anything.

How long are the contracts?

There are no long-term contracts. Shmello runs month to month. Give us 30 days' written notice and we'll cancel it for you. We'd rather earn your stay.

Who owns the data and the contacts?

You own all of it. Shmello is a tool to help you get better results for your business. Your customers are yours, always.

Is there real support if I have questions?

Absolutely. Our support team is ready during business hours, and you get a 1:1 onboarding call to start. You're never on your own.

If I cancel, what happens to my data?

Unlike most platforms, you can download CSV files of all your customer lists before you go. Your data leaves with you.

How does cancellation work?

Simple. Email us 30 days ahead and a team member cancels it. No penalties, no runaround.

Is Shmello really built for lawn care companies?

Honest answer: it was built and proven in pawn first. Shmello started life as the Pawn Leads software, tuned across 300+ pawn shops.

The jobs it does are the same on your route: a list you own, review asks, missed-call text backs, call recording and follow-ups. Now we set it up for lawn care companies.

Does Shmello replace my scheduling and invoicing app?

No. Keep the app that runs your routes and sends your invoices.

Shmello does the marketing side: your list, your reviews, your missed-call texts and your follow-ups.

See Shmello running. Then we set it up for your route.

Book a call. We'll walk you through Shmello in a live demo account: list blasts, review asks, missed-call text backs, and the follow-ups that bring customers back.

Start your trial Book a call

Want the whole machine run for you? Check my area

This week

  1. Shmello call

Bring your route,your list andyour questions.

Free, ten seconds. We work with one lawn company per area.