Shmo Card · the chocolate in the s'more

One card.
Whatever job you give it.

Google reviews this month. VIP sign-ups before aeration season. Your contact card for the neighbor who walks over mid-mow.

Same piece of plastic. You switch its job from the dashboard in about ten seconds.

The card is $29.99. Reprogramming it is free, for life. No reprints, no new plastic.

the card never changes. the job does.

Every card job.
One card.

Everybody sells you a different card for each job. Review cards. Business cards. Crew badges. VIP signup cards.

We put them all in one card. You pick what the tap does, and you can change it any time from the dashboard. No reprints.

The deep dives: Review Cards · Name Badges · VIP Program

Go ahead. Squish them into one.

From Pawn Leads, our first industry

In our first industry, owners post
about us on their own.

They posted these in their industry group. We just took the screenshots.

FROM PAWN LEADS · OUR FIRST INDUSTRY

  • CHASE BRANDT · SMART CARDS
  • MICHAEL SCHUBE · 401 FIVE-STARS
  • EDWARD BEST · ON REVIEWS
  • EDWARD BEST · ON PAWN LEADS
  • CARLI KARLSON · ON MARKETING

Real posts from pawn shop owners and their teams who use Pawn Leads. The screenshots are not edited. Results vary by shop. The machine doesn't care what you sell.

Job one: Google reviews.

The lawn's done. The crew is loading the trailer. The homeowner walks out to look. That's the moment.

It happens more than you think: the first mow, the spring cleanup, aeration day.

The crew lead holds out the card, the homeowner taps it with their phone, and your Google review page opens. No app, no QR code, nothing to type.

Example
Crew loading the trailer. Homeowner out front. One tap.

More reviews at Pawn Leads shops

  1. +41%Jason · Smyrna (a Pawn Leads shop)
  2. +43%Chase · The Pawn Shop
  3. +47%Morris · Cashco
  4. +60%Vito · Granters
  5. +71%Carli · Axel's Pawn
  6. +81%Joey · Buffalo Jewelry & Loan
  7. +86%Thomas · Garden City (a Pawn Leads shop)
  8. +130%Scott · Big Dog Pawn
Review jumps at Pawn Leads shops running the cards. Not a promise. Your number will be your own.
Facebook post from Scott Nell of Big Dog Pawn: one of their stores sent 141 Google review links in 30 days and got 70 new reviews, a 50 percent return
At Pawn Leads Scott Nell, Big Dog Pawn · one of their stores, in 30 days: 141 links sent, 70 new reviews

The full review-card story lives on Review Cards: tap vs QR, the three formats, and pricing.

Job two:
grow your VIP list.

Point the same card at your VIP signup page. One tap in the driveway and the homeowner is on your list before the trailer's loaded.

Your aeration people. Your mulch people. Your snow people. Your spring renewals. When the schedule opens, one text fills it. The whole VIP Program is here.

At Pawn Leads, shops see about $1 per name per text blast. No promises, no guarantees, just what we keep seeing.

One tap in the driveway. Another name in the wheel.

Every tap drops a homeowner on your VIP list. Tap the scene to try it.

Example list. Sample names.

Job three: your whole company on one page.

Tap the card and one page opens with everything: call us, get an estimate, leave a review, join the VIP list, see our work, follow us, and what's open this week.

The page runs on Shmello. Change a number or a deal, and every crew's card still opens the right page.

When a neighbor walks over and asks if you do their yard, let them tap it.

YOUR LAWN CO. (512) 555-0162 (512) 555-0134
SPRING SPECIALBOOK BY MARCH 31
Example

Example page. Everything on it is a sample.
SHMO TOOLKIT

One brand. Four tools.

Shmo Review is live and shipping now. Your one-page links already run through Shmello. Three more tools are on the way, on the same dashboard.

Shmo Review ships today. The other three are still in the shop. You only pay for what is out of the roll.

see what is live at shmocard.com (opens in a new tab)

Cards we've printed for Pawn Leads shops

Your logo. Your colors. Your crew's names.

61 real designs from our first industry. Flip through them.

Every card here was made for a Pawn Leads shop. Yours is designed by the team that builds our clients' websites.

Made for Pawn Leads shops

    Hover or tap any card to flip it over.

    Running several branches?
    We design it custom.

    Custom design runs start at 200 cards. Bulk discounts start at 500. Every person on your payroll can carry one.

    At Pawn Leads, our record order is 2,000 cards for one operation.

    Small orders are simple too: $29.99 a card, 10 for $219.99, free shipping at 5 or more. Straight off shmocard.com (opens in a new tab).

    Sample
    • JOB 0611
    • SAMPLE
    • RUN: 200+ CARDS
    • CREWS: ALL OF THEM
    • ART: CUSTOM V1
    • REPROGRAM: FREE, FOR LIFE

    "Built for crews. Priced for bulk."

    STRAIGHT OFF THE SHELF

    • 1 for $29.99
    • 2 for $49.99
    • 5 for $119.99
    • 10 for $219.99
    • Free shipping at 5+
    • Order by Tue 5pm CT, ships Friday
    • 60-day no-questions returns

    Real badges from Big Dog Pawn, a Pawn Leads client

    SHIP TO BIG DOG PAWN · A PAWN LEADS CLIENT
    • Big Dog Pawn badge for Trevor, superhero persona. A Pawn Leads client.
    • Big Dog Pawn badge for Kaari. A Pawn Leads client.
    • Big Dog Pawn badge for Scott. A Pawn Leads client.
    • Big Dog Pawn badge for Racheal. A Pawn Leads client.
    • Big Dog Pawn badge for Gavin. A Pawn Leads client.
    • Big Dog Pawn badge for Sarah. A Pawn Leads client.
    • Big Dog Pawn badge for Nick. A Pawn Leads client.
    • Big Dog Pawn badge for Jose. A Pawn Leads client.

    The same card also lives on a crew badge.

    Your crew is your storefront. Clip the badge to the uniform shirt, and every crew member carries your review page to every driveway.

    Crew badges are $50 per team member, two badges each: one to wear, one for the day it goes missing. See Name Badges.

    At Pawn Leads, Big Dog Pawn's whole crew wears theirs.

    Get cards on your crew.

    Small orders go straight through shmocard.com (opens in a new tab). Book a call for whole-company runs, custom art, and wiring the taps into a review system and VIP list we run for you.

    Facebook post from Scott Nell of Big Dog Pawn thanking Jeff Trimble and Pawn Leads: 150 reviews last month, 55 this week in 4 days
    At Pawn Leads Scott Nell, Big Dog Pawn · posted in the pawn industry group

    Crew card order

    1. A few cards, straight off shmocard.com

      Get your card, $29.99 (opens in a new tab)
    2. The whole company, custom art

      Book a call
    3. Taps wired to reviews and a VIP list we run

      Free, ten seconds. We work with one lawn company per area.