Google Ads · own the search
Homeowners on the streets you already mow are typing it into Google this minute. Google ads put your name near the top, where they look first.
Free, ten seconds. We work with one lawn company per area.
The whole Google play, explained out loud. We filmed it for pawn shops, so you'll hear "pawn" a lot. The play is the same for lawn care.
Filmed for Pawn Leads · press play
Google Maps weighs how close the searcher is to the address on your profile, even if you hide it. A few miles out, most companies slide down the list.
Most clicks go to the top few names. So a homeowner on a street you already mow can search "lawn care near me" and call someone else.
Your ad area: 10 miHomeowners searching now: 0
Illustration. Sample searchers, not your data.
That's the whole point of Google ads: cover your whole route.
Maps can cover the first few miles for free. Ads cover the rest, and you choose where.
Aim ads at the towns and ZIP codes you already mow, even the ones across the county line.
Leave out the neighborhoods that would wreck your route. Nobody wants a $45 lawn 20 minutes away.
Put the most budget where you already mow the most lawns. Every new yard there is profit, not drive time.
Searches like "lawn care near me""aeration near me"
Searches like "your company's name"
They search the service, not a name. Whoever holds the top spot gets the call.
Ready to hire this week. And the call comes to you alone. No lead app splitting it with four other guys.
Here's the one that stings: competitors can buy ads on your name.
A neighbor recommends you. The homeowner searches for you. Another lawn company shows up first.
Owning your own name is cheap insurance. It makes sure the customer you earned actually reaches you.
Your name. Your calls. Never someone else's trailer in that driveway.
April · Your before-and-after video shows up in her feed. She keeps scrolling.
June · Another video in her feed: your crew, two streets over.
July · Her lawn guy stops showing up.
Same day · She searches "lawn care near me". Your ad is on top. She knows the name. She calls.
Facebook builds demand among the homeowners who aren't looking yet. Google catches it: the homeowners searching today.
Two different moments. Facebook makes you the name they know before they need you. Google puts that name in front of them the day they do.
Built around your season
Homeowners search for lawn care hardest in spring, keep searching through summer, and come back in fall for aeration and leaf cleanups.
In the dead of winter, most of them aren't thinking about grass. So we shift your ad spend with the season.
More when the phone should be ringing, less when it won't. Your ad dollars go where the searches are, not into January silence.
Ad plan by season
Won't Spend the same every month while your phone goes quiet.
Will Push spend into your busy seasons and pull it back when searches drop.
Your market sets the dates. Warm-weather markets mow longer.
Your season sets the plan, not a flat monthly template.
From Pawn Leads, our first industry
Lawn Leads is new, so these are Pawn Leads accounts: real pawn shop clients, real numbers from Google.
They track calls, directions and Google-verified store visits.
Your lawn company won't get walk-ins. Nobody drives to your shop for a mow. For you, the numbers that count are calls and estimate requests.
Pawn Leads clientDecatur, IL · 101K nearby
Pawn Leads clientDenham Springs, LA · pop 9,300
A town most owners would say is too small for Google ads.
Pawn Leads clientSmyrna + Paulding, GA · one owner
Two markets, one playbook.
Pawn Leads clientSan Diego, CA · 1.4M nearby
Seven years running and still producing every month.
Pawn Leads clientEl Paso, TX · 635K nearby
Hot leads on a smaller budget in a huge market. Bigger budget, bigger slice.
Your Lawn Company
Clicks don't pay the crew. Calls do.
At Pawn Leads: 12 pawn shops across the country · 113,000+ customer actions from Google alone
These are pawn results, not promises. Every market, competitor set and budget is different.
We won't guess, and we won't borrow pawn shop math. On the call we pull your area's real numbers, straight from Google.
Start by checking your ZIP. If your area is open, we fill in this sheet together.
Blank on purpose. We'd rather show you real numbers than guess.
Standalone package · one lawn company per area
Google Ads stands on its own, no other package required. And it comes with your area: one lawn company per 10-mile radius, first come, first served.
If we run your competitor's ads, we can't run yours.
$750/week
About $1,000/mo ad spend included
$1,200/week
About $2,000/mo ad spend included
One more rule: Black Swan clients hold first right of refusal on Google across their whole territory.
Black Swan is our top Facebook Ads package, $10,000/month. If your market's Black Swan company passes, the area is yours.
Pricing is per location. Multi-location groups run one playbook, with an area and a budget per location.
More calls means more of them ring while you're on the mower. Pair it with Call Recording: missed calls get a text back before the homeowner calls the next guy.
Not sure which fits? Book a call and we'll tell you straight.
Not every lawn company needs Google ads on day one. We'll tell you honestly if it's your next step, or if your money works harder somewhere else first.
Either way, you leave with a plan.