Google Ads · own the search

They're searching
"lawn care near me" right now.
Be the name they find.

Homeowners on the streets you already mow are typing it into Google this minute. Google ads put your name near the top, where they look first.

Free, ten seconds. We work with one lawn company per area.

See how far your reach goes

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Top spot. Every search that matters. That's the whole game.

Rather watch than read?

The whole Google play, explained out loud. We filmed it for pawn shops, so you'll hear "pawn" a lot. The play is the same for lawn care.

Filmed for Pawn Leads · press play

Your Maps reach stops a few miles out. Your route doesn't.

Google Maps weighs how close the searcher is to the address on your profile, even if you hide it. A few miles out, most companies slide down the list.

Most clicks go to the top few names. So a homeowner on a street you already mow can search "lawn care near me" and call someone else.

Your lawns

Your ad area: 10 miHomeowners searching now: 0

Illustration. Sample searchers, not your data.

That's the whole point of Google ads: cover your whole route.

Maps can cover the first few miles for free. Ads cover the rest, and you choose where.

  1. Stop 1Your route, not your address.

    Aim ads at the towns and ZIP codes you already mow, even the ones across the county line.

  2. Stop 2Skip the far side of town.

    Leave out the neighborhoods that would wreck your route. Nobody wants a $45 lawn 20 minutes away.

  3. Stop 3Fill in your best neighborhoods.

    Put the most budget where you already mow the most lawns. Every new yard there is profit, not drive time.

The two searches to own.

Searches like "lawn care near me""aeration near me"

Sample

Searches like "your company's name"

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The service search

  • They just moved in.
  • The old lawn guy stopped showing up.
  • The yard needs aerating.

They search the service, not a name. Whoever holds the top spot gets the call.

Ready to hire this week. And the call comes to you alone. No lead app splitting it with four other guys.

The name search

Here's the one that stings: competitors can buy ads on your name.

A neighbor recommends you. The homeowner searches for you. Another lawn company shows up first.

Owning your own name is cheap insurance. It makes sure the customer you earned actually reaches you.

Your name. Your calls. Never someone else's trailer in that driveway.

This pairs perfectly with our Facebook ads.

  1. April · Your before-and-after video shows up in her feed. She keeps scrolling.

  2. June · Another video in her feed: your crew, two streets over.

  3. July · Her lawn guy stops showing up.

  4. Same day · She searches "lawn care near me". Your ad is on top. She knows the name. She calls.

Facebook builds demand among the homeowners who aren't looking yet. Google catches it: the homeowners searching today.

Two different moments. Facebook makes you the name they know before they need you. Google puts that name in front of them the day they do.

See how our Facebook ads work

Built around your season

Lawn care searches follow the season. Your ad budget should too.

Homeowners search for lawn care hardest in spring, keep searching through summer, and come back in fall for aeration and leaf cleanups.

In the dead of winter, most of them aren't thinking about grass. So we shift your ad spend with the season.

More when the phone should be ringing, less when it won't. Your ad dollars go where the searches are, not into January silence.

Ad plan by season

  • Late winter Weed control programs, spring cleanups and new weekly customers. Budget climbing.
  • Spring The rush. Mowing, cleanups, first treatments. Budget up.
  • Summer Still busy, routes filling up. Budget on your name search and the neighborhoods you want to fill.
  • Fall Aeration, overseeding, leaf cleanups. Budget up again.
  • Winter Budget down.

Won't Spend the same every month while your phone goes quiet.

Will Push spend into your busy seasons and pull it back when searches drop.

Your market sets the dates. Warm-weather markets mow longer.

Illustration, not search data.

Your season sets the plan, not a flat monthly template.

From Pawn Leads, our first industry

The receipts, straight from Google.

Lawn Leads is new, so these are Pawn Leads accounts: real pawn shop clients, real numbers from Google.

They track calls, directions and Google-verified store visits.

Your lawn company won't get walk-ins. Nobody drives to your shop for a mow. For you, the numbers that count are calls and estimate requests.

  • Pawn Leads clientDecatur, IL · 101K nearby

    • Calls dialed and tapped10,000
    • Directions3,000
    • Google-verified walk-ins3,600
    • Customer actions16,600+
    • Cost per action, life of the accountabout $2.19
  • Pawn Leads clientDenham Springs, LA · pop 9,300

    • Verified walk-ins1,100
    • Total spend$16K
    • People who can drive to the store140,000

    A town most owners would say is too small for Google ads.

  • Pawn Leads clientSmyrna + Paulding, GA · one owner

    • Calls9,600
    • Directions13,000
    • Verified walk-ins4,000
    • Customer actions26,600

    Two markets, one playbook.

  • Pawn Leads clientSan Diego, CA · 1.4M nearby

    • Calls6,600
    • Directions14,000
    • Verified walk-ins3,600
    • Customer actions24,000+

    Seven years running and still producing every month.

  • Pawn Leads clientEl Paso, TX · 635K nearby

    • Hot leads7,000
    • Pawn searchers there monthly11,000

    Hot leads on a smaller budget in a huge market. Bigger budget, bigger slice.

  • Your Lawn Company

    • Calls from your adsblank
    • Estimate requestsblank
    • Ad spendblank
    • Cost per call or requestblank

    Clicks don't pay the crew. Calls do.

At Pawn Leads: 12 pawn shops across the country · 113,000+ customer actions from Google alone

These are pawn results, not promises. Every market, competitor set and budget is different.

What would your area do?

We won't guess, and we won't borrow pawn shop math. On the call we pull your area's real numbers, straight from Google.

Start by checking your ZIP. If your area is open, we fill in this sheet together.

Area work order
Company
Your Lawn Company
ZIP codes you serve
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Monthly searches for "lawn care near me"
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What a click costs in your area
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Who shows up when someone searches your name
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When your season peaks
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Neighborhoods worth covering
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Neighborhoods to skip
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Filled in on the call

Blank on purpose. We'd rather show you real numbers than guess.

Standalone package · one lawn company per area

Own your searches before your competitor does.

Google Ads stands on its own, no other package required. And it comes with your area: one lawn company per 10-mile radius, first come, first served.

If we run your competitor's ads, we can't run yours.

Search Standard

$750/week

About $1,000/mo ad spend included

  • Search + maps campaigns, built for lawn care
  • Custom lawn care landing page, built to book estimates
  • Call tracking
  • 10-mile exclusivity

Search Premium

$1,200/week

About $2,000/mo ad spend included

  • Everything in Search Standard
  • A bigger slice of your market's monthly searches
  • Priority ad testing and tuning
  • 10-mile exclusivity
One lawn company per 10-mile radiusFirst come, first served

One more rule: Black Swan clients hold first right of refusal on Google across their whole territory.

Black Swan is our top Facebook Ads package, $10,000/month. If your market's Black Swan company passes, the area is yours.

Pricing is per location. Multi-location groups run one playbook, with an area and a budget per location.

More calls means more of them ring while you're on the mower. Pair it with Call Recording: missed calls get a text back before the homeowner calls the next guy.

Not sure which fits? Book a call and we'll tell you straight.

Let's see if Google is your next move.

Not every lawn company needs Google ads on day one. We'll tell you honestly if it's your next step, or if your money works harder somewhere else first.

Either way, you leave with a plan.

Is your area open?

Free, ten seconds. We work with one lawn company per area.

Book a call
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