Facebook Ads · for lawn care companies
Most homeowners don't shop for a new lawn company until something goes wrong. Then they call a name they've already seen.
Our video ads put your crew, your trucks and your finished lawns in the feed, on the streets you already mow.
Free, ten seconds. We work with one lawn company per area.
The switch
The grass gets tall. The texts go unanswered. The neighbors notice. So the homeowner does what everybody does: asks around.
No Google links. Just names.
An illustration: what the switch looks like
Maple Ridge Neighbors
Dana R.
Our lawn guy hasn't shown up in 3 weeks and won't text back. Who do you all use?
Mike T. The guys with the green trucks. They do half our street.
Priya S. Whoever does the corner house. That lawn is unreal.
Jen K. I keep seeing their videos in my feed. Your Lawn Company?
Two ways a switch starts:
Way 1 · the no-show
Is he even coming this week?
Way 2 · the letdown
Did he scalp my lawn again?
Where do they know it from? Your truck on their street. Your sign in a neighbor's yard. The video they watched in bed last Tuesday.
Trucks and yard signs only reach whoever happens to drive by. Ads reach the neighborhoods around your route, every night.
No-show or letdown, it ends the same way: they call the name they've seen the most. Our job is to make that name yours.
Where Dana saw your name this spring
Your truck on Maple St. · Tue, 8:10 am
Your yard sign at the corner house
Your door hanger (yes, she kept it)
Your video in her feed · 9:40 pm
Your before-and-after, again · Sat
A neighbor tagged you in the group
She called you.
Google ads, SEO, the Maps pack. All of it only reaches homeowners who are already looking. By then they're comparing you to every name on the page.
We run those too, and they matter: Google Ads, SEO Blogs, Google Reviews. But the homeowner who switches next month is scrolling tonight.
Already looking
Not looking yet
Your Lawn Company · Sponsored
Same street, same crew, every Tuesday. Watch this yard turn.
in·ter·rupt mar·ket·ing
noun · how you reach homeowners before they need a new lawn company
Videos we'd run for your company:
Your town sees your work on their phone before your truck ever pulls into their driveway.
Your Lawn Company · Sponsored
One front yard, one season. Watch it go from thin and patchy to thick and striped.
We don't wait for them to search.
We make sure they already know your name.
Your Lawn Company · Sponsored
One front yard, one season. Watch it turn.
0:30We run before-and-after lawn videos in the feed, no pressure. Your crew, your trucks, your finished lawns. They learn your name.
Your Lawn Company · Sponsored
Aeration spots are opening on your street. Get on the list.
Sign upYou're on the list.
When their lawn needs help, we hit them with offers: spring cleanup, aeration and overseeding, fall leaf cleanup. Now they join your list and reach out.
Hi Dana, it's Your Lawn Company. We mow on Maple St. every Tuesday. Want a free quote for yours?
yes! can you start next week?
Sending your quote now. Say yes and you're on for Tuesday.
Text and email follow-ups keep inviting them back until they book an estimate. They find you by name. Your competitors never enter the race.
Proven at Pawn Leads
Every piece below already works across 300+ shops at Pawn Leads, and gets built for your lawn company.
Job spec · Facebook program
Crew: Lawn Leads
Before-and-after lawns, crew intros, the truck pulling up. Built from scripts we already ran at Pawn Leads, rewritten for your route.
A decade of local targeting at Pawn Leads, pointed at the neighborhoods around your route.
Ad clicks become text, email and call opt-ins. Your customer list grows every day the ads run.
Ads built to make the phone ring: estimate requests, "Do you do aeration?", "Can you start this week?"
The automations we run at Pawn Leads, set up for your estimate follow-ups, spring renewals and seasonal promos. They fire themselves through Shmello.
The event formats we run at Pawn Leads, pointed at spring cleanup pushes, aeration season, fall leaf cleanups and snow contract sign-ups.
Full library, both languages. If your market speaks it, your ads should too.
Mowing-only or full service. Fert and weed, mulch, lighting, snow. Never a template.
Not just mowing
Lawn work comes in three kinds, and our Facebook machine sells all three. We rotate your ads by what your schedule needs that week.
Work order 01 · Recurring
Weekly and biweekly mowing on the streets you already run. The customer who pays you all season.
Pays all seasonWork order 02 · Add-on
Aeration, overseeding, fert and weed, mulch, lighting. More work at the stops you already make.
Same stop, bigger ticketWork order 03 · One-time
Spring and fall cleanups, installs, the job that fills a slow week. Plus a new name on your list.
Fills the slow weeksThe other half of the machine
Every opt-in, call and estimate request lands in Shmello: welcome texts, review asks and win-back texts fire themselves.
Ads without follow-up is a bucket with a hole in it. That's why the program runs on Shmello.
Real ad spend, paid straight to the platforms, never pocketed. Our fee covers building, split-testing, and managing what works.
Estimate 1No. 0101
$1,000/week
No less than $1,800/mo ad spend included
Estimate 2No. 0102
$6,000/month
No less than $2,700/mo ad spend included
Estimate 3No. 0103
$10,000/month
No less than $4,500/mo ad spend included
Not sure which fits? That's what the call is for. We'll tell you which one we'd pick, even if it's "none yet, fix your reviews first."
Pricing is per location. Multi-location groups run one playbook, with an area and a budget per location.
The honest answer isn't about your budget. It's math: the population around your home base.
It takes 7 to 12 looks to move someone. A bigger metro means more homeowners to reach, and more spend to reach them enough times. Find your metro:
LL-50 MARKET SCOPE
IT TAKES 7 TO 12 LOOKS TO MOVE ONE PERSON
x9 LOOKS = 3.7M IMPRESSIONS NEEDED
Bigger market, more impressions needed, more spend to win it. It's not us upselling. It's the cost of being seen enough times to matter.
The non-compete
While you pay us, we won't run ads for another lawn company near you. Working both sides isn't fair to them or to you.
No other lawn company within 20 miles of your home base runs our ads. Period. No exceptions, no asking.
We work with one lawn company per major metro. If we already run your competitor, we can't run yours.
Your own locations never count against you. Multi-location groups hold an area for every location.
The territory map
Lawn Leads is new, so no area is locked yet. We take one great lawn company per area. Not whoever shows up first with a credit card.
Every pin is a metro. A pulse means it's open. A lock means that area is taken. Find your city.
From Pawn Leads, our first industry
Lawn Leads is new. These are real results from the same team and the same machine, in pawn.
PAWN LEADS · OUR FIRST INDUSTRYRESULTS RECEIPT
At Pawn Leads, our very first client still sees 650+ new customers a month, year after year, from our Facebook ads.
One client even tried to cancel because he couldn't keep up with the demand. The ads worked too well. We nearly fired ourselves out of a job.
At Pawn Leads, we've grown email and text lists from 1,000 to 10,000 names.
What's one name worth? One pawn shop in a metro of under 30,000 people made about $1 per name on every text blast he sent.
At Pawn Leads, we helped one owner go from $2M to $4M in gross profit in three years.
He already ran a great business. We put wind in his sails. We can't promise the same for you, but if your operation is great, the machine speeds it up.
Real Pawn Leads client results.
Those are Pawn Leads numbers, not a promise. Anyone who promises you numbers in month one is selling you something. We'll show you a real timeline on the call.
30 minutes. Your reviews, your ads, your routes, and whether your area is still open. You leave with a plan, whether you hire us or not.
Free, ten seconds. We work with one lawn company per area.
30-minute call
