About Lawn Leads

We help great lawn companies own their streets.

Your customers, your list, your streets. That's the whole mission.

Lead apps rent you a homeowner for a day, then sell the same one to the next guy. We picked a fight with that.

Lawn Leads is new. The team behind it isn't.

Free, ten seconds. We work with one lawn company per area.

LAWN LEADSThe marketing machine for lawn care companies

Lawn care and landscaping only. No dentists, no gyms.

ENGINE · Built at Pawn Leads

300+
local shops run the machine
A decade
marketing local businesses
16
people on the team, full time
At Pawn Leads
Built and proven at Pawn Leads.

Who we are

New paint. Same engine.

Lawn Leads is the lawn care arm of the team behind Pawn Leads, the largest marketing agency in pawn.

Same people. Same machine. Lawn Leads works with lawn care and landscaping companies only.

Every result on this page is a Pawn Leads result, and we label each one.

How we work

Three rules we brought over from pawn.

CREW RULES · Lawn Leads

  1. Learn it from the people doing it.

    At Pawn Leads, we show up where pawn owners are: every major pawn trade show and the biggest pawn communities.

  2. Work with owners, not at them.

    Cookie-cutter never works. Your company's story is the strategy: your crew, your trucks, your streets.

  3. Build our own tools.

    AI review replies, missed-call text back, call recording. Shared leads are an old trap. Beating it takes new tools, so we build our own.

The team

The people behind the curtain

Same people who run Pawn Leads. Now running Lawn Leads too.

CREW · Lawn Leads + Pawn Leads

  • TIME CARD

    Shell Fisher, Head of Operations at Lawn Leads

    Shell Fisher

    Head of Operations

    IN

  • TIME CARD

    Jeff Trimble, CEO and Owner of Lawn Leads

    Jeff Trimble

    CEO & Owner

    IN

  • TIME CARD

    Shane Gueco, Project Manager at Lawn Leads

    Shane Gueco

    Project Manager

    IN

  • TIME CARD

    Isabel, Executive Assistant at Lawn Leads

    Isabel

    Executive Assistant

    IN

  • TIME CARD

    Sammy, the team dog

    Sammy

    Team Mascot

    IN (for treats)

  • TIME CARD

    +11

    And the rest of the crew

    16 full-time, all in

What we run

What we run all day

Here's what we run for you, one system at a time.

DAILY ROUTE SHEETCrew: Lawn Leads · Stops: 4
StopJobNotesDone
01 Facebook & Google ads

Video ads put your crew and finished lawns in front of homeowners on the streets you mow. Search ads catch “lawn care near me.” Facebook Ads · Google Ads

Done
02 Websites that book estimates

Homeowners Google you before they let your crew through the gate. We build the site they find.

In pawn, “Made by Pawn Leads” sits in the footer of some of the best shops in the country.

Done
03 Text marketing on Shmello

Your list, one inbox, VIP deals, 5-star reviews, win-back emails and a phone that answers while you mow.

Done
04 Shmo Cards in the crew's pocket

Tap cards your crew carries. When the homeowner walks out to see the fresh stripes, one tap gets a review or a VIP signup.

Done

ROUTE COMPLETE

The flywheel

The flywheel we spin for you

Everything we run turns one wheel. Every lap, your route gets a little denser.

Sample

YOUR LAWN CO.spinning faster

  1. Ads bring new homeowners
  2. One tap joins your list
  3. Spring texts bring them back
  4. Reviews bring the neighbors
  5. Profit funds more ads

Fit check

Who we're for
(and who we're not)

We work with great lawn care companies, one per area. Not whoever shows up first with a credit card.

We're for you if

You treat every lawn like the whole street is watching. Because it is.

  • The crew that shows up on mow day
  • The edges people notice
  • The company the neighbors ask for by name

A decade of marketing local businesses at Pawn Leads, a full kit of tools, and a real grudge against shared leads. Let's go win your streets.

One lawn company per area. Is yours open?

Check my area

We're not for you if

You're a mow-and-blow outfit and every homeowner is just another stop. We're honestly not your agency. We can't polish a turd, and we've stopped trying.

Is your area still open?

Check if your area is open. We take one lawn company per area, first come, first served.

Then grab a free 30-minute call: your numbers, a real plan, whether you hire us or not.

ESTIMATE

Prepared for
Your lawn company
Job
One 30-minute call
Includes
Your numbers · A real plan
Price
Free, whether you hire us or not
Book a call